Friday, September 7, 2012

Omaha bridal shows for wedding cakes?

I bring this up because there are a couple of bridal shows on September 8th at the CenturyLink center presented by the Omaha Bridal Showcase and Wedding Essential on October 21st at the MidAmerica Center. 

So, why do I pose the question? I don't want you to be disappointed. Here's why.

When we surveyed wedding cake designers across the USA (through to see if they were involved with at least one bridal show per year in their trade area, 80% said no!
This means you won’t see or meet 80% of the Omaha wedding cake designers at any shows.

Let me give you a little inside scoop about bridal shows. The smallest Omaha wedding cake bakers or the ones whose sales are slacking the most are usually the ones you’ll find at smaller bridal shows.
Why? For two reasons; first, they don’t have a way for most brides to find them. Many of them work out of their homes, a shared catering facility, or small shop.

A bridal show brings you to them. They cannot afford to pay $1000 or more a month for yellow page advertising, advertising in local bridal magazines, local Internet sites or PPC with Google, Yahoo or Bing.
Larger Omaha wedding cake bakeries typically represent themselves at larger or major bridal shows.
Their strategy for being in larger shows is to “brand” themselves.They don’t get that kind of “bang-for-their-buck” at smaller intimate shows.
They want you to remember them when it is time to start shopping for your wedding cake. They know it is hard to sell you at a bridal show, so they try to entice you to come in and visit with a wedding cake consultant at your leisure.
As I stated at the beginning, I don't want you to be disappointed over the amount of wedding cake designers you'll meet at the bridal shows. So, now you know, you’ll have to combine this method with other search methods to seek for a more diverse selection of Omaha wedding cake designers.
Please share your experiences with any wedding cake designers you met at one of the bridal shows.

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