The overwhelming answer
according to
our brides
is YES!
With that said,
when we
asked
bakers whether
they were
did at least
one bridal
show per
year
in Omaha around 85% said
no!
This
means you won’t see
or meet 85% of
the bakers in Omaha at
any
shows.
Let me
tell you
something about bridal
shows. The
smallest
wedding cake bakers or the
ones
whose
sales are
slacking
the
most are
usually
the
ones
you’ll
find
at smaller
bridal
shows.
This is true for two reasons. First,
they don’t
have a
way for
most brides
to find
them. Many
of them
work out
of their homes, or
small a boutique.
At a
bridal
show, they want you to judge
them on
their talent and
form
an opinion before
you
actually visit them.
A bridal
show brings
the brides
to them.
They cannot
afford to pay $1000 or
more a
month for
pay for click Internet advertising, yellow
page
ads, or advertising in
local bridal
magazines. A bridal show gives them an opportunity
to shine.
Larger bakers
typically represent
themselves
at major
bridal
shows. They want to “brand” themselves
into your
mind.
They
don’t
get
that kind
of return on investment at
smaller
bridal
shows. They know
it is more difficult to sell
you
at a
bridal
show, so they
attempt to
lure you in and visit with a wedding cake
consultant at
your
leisure.
ADVICE: If most wedding cake bakers don't use bridal fairs to show their
skills and talents, you'll have to use other search methods to locate additional bakers.
Please share your experience with bridal shows.
