Wednesday, August 29, 2012

Using Facebook to choose cake flavors


It is true the next wave of on-line polling for wedding cake flavors is taking place through the use of social networking sites such as Facebook?
 
In my research, we found asking friends for their opinions, is NOT the way to go.
 
Here’s why. Think about all the times in your life you have asked the opinion of others about something important to you or to help you make a decision.
 
How many times do you follow their advice?
 
Come on, be honest. That’s right, very few. You typically go with your gut feeling.
 
The real reason you ask for other opinions is to validate your own thoughts. You want others to agree with you. And when they don’t, you become even more indecisive. In the end, you still go with what you think is the correct decision.
 
When it comes to polling your friends for wedding cake flavors, the problem becomes even more complicated.
 
It’s one thing to ask your friends to help you choose a wedding cake design among ten photos. In that particular polling question, the photos are finished. Your friends are now giving their opinions on a finished product they can see. It’s either yes or no for each photo.
 
In the case of cake flavors, you could get their feedback from a total of ten flavors, having them choose the top four. However, there is a double problem.
 
First, if you list a flavor like ??? or ??? your friends probably don’t have a clue what it is or what tastes like, unless they've had it before.
 
Second, most of the people taking the survey were not with you when you were taste-testing your sample cakes. So, they don’t really know if they like them to begin with.
 
My suggestion: Choose flavors based upon two pieces of input. First, your baker can give you valuable advice based upon the popular choices of other brides for the rest of 2012 and all of 2113. Second, choose flavors you, your fiancĂ©e and family enjoyed at your "taste tests."  

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